At some point in my life I thought it was a good idea to subscribe to a search engine optimisation newsletter. This was a mistake on so many levels. For a start I don't do search engine optimisation. I do my best to do compelling content creation and just get into a few habits that help people find them. My logic here is simple. The Beatles didn't become the Beatles by getting good at album cover design and retail distribution. If your offering is strong enough it will get noticed. If it isn't it won't. So far mine hasn't, but no amount of gaming Google would have changed that.
