At some point in my life I thought it was a good idea to subscribe to a search engine optimisation newsletter. This was a mistake on so many levels. For a start I don't do search engine optimisation. I do my best to do compelling content creation and just get into a few habits that help people find them. My logic here is simple. The Beatles didn't become the Beatles by getting good at album cover design and retail distribution. If your offering is strong enough it will get noticed. If it isn't it won't. So far mine hasn't, but no amount of gaming Google would have changed that.
Secondly subscribing to any newsletter is a time management crime. Even if it has information you need and want, the chances of it popping up in your inbox at just the time you need it are pretty remote. Most times all you are doing is giving yourself something else to delete while you are working through your inbox instead of doing something productive.
But for once I chose to actually read something they sent through, entitled 'Why Simple Websites are Scientifically Better'.
As anyone who has been on the internet knows, the people behind are forever trying to make things as complicated for us as possible. Google Plus in particular seems deliberately designed to be as confusing as possible.
It turns out this is the worst thing you can do. People prefer things to be simple. And they like familiarity. The focus was on sites that are selling something. Of course not everyone on here wants to sell things but selling things is a great measure of how well a website is performing. You don't get a more concrete sign of engagement than putting your hand in your pocket.
The message is a simple. Keep it simple. We all like to feed our inner peacock. Showing off the brilliance of our creativity is very tempting. But the clever trick is really keeping it simple.
http://conversionxl.com/why-simple-websites-are-scientifically-better/#.
No comments:
Post a Comment